Bilingual Social Media & Community Manager

Jonathan Del Castillo

Building meaningful relationships between brands and consumers through community engagement, content strategy, paid media, and digital marketing.

About

About Me

Helping brands build stronger communities through strategy, creativity, and meaningful engagement.

I'm Jonathan Del Castillo, a bilingual Community Manager and Digital Marketing professional with over eight years of experience helping brands build meaningful relationships with their audiences.

I specialize in community engagement, content strategy, paid media, and digital marketing. I enjoy turning ideas into campaigns that strengthen brand loyalty and create authentic customer experiences.

Whether I'm planning content, responding to customers, or launching digital campaigns, my goal is always the same:

Create meaningful connections between brands and people.

📍 New York

🌎 English & Spanish

📱 8+ Years in Marketing & Community Management

AREAS OF EXPERTISE

Helping brands create meaningful consumer experiences through community management, social media, and digital marketing.

Consumer Engagement

Building authentic relationships through comments, DMs, customer support, and meaningful conversations that strengthen brand loyalty.

Bilingual Communication

Building meaningful relationships with English- and Spanish-speaking audiences through authentic and culturally relevant communication.

Social Media Management

Planning content calendars, publishing across multiple platforms, managing online communities, and creating engaging content.

Digital Marketing

Creating and optimizing Meta Ads campaigns, developing content strategies, and using analytics to improve engagement, website traffic, and conversions.

Community Engagement

Creating meaningful conversations that build trust, strengthen communities, and protect brand reputation.

📱 Public Community Management

📊 Performance & Quality

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Supported public communication by monitoring social conversations, responding to consumer questions, and helping ensure accurate information was shared across social media.

Key Skills

🟦 Customer Experience

🟦 Community Engagement

🟦 Quality Assurance

🟦 CRM Systems

🟦 Public Communication

🟦 Brand Voice

Maintained high-quality customer interactions by meeting service standards, documenting cases accurately, and delivering a consistent customer experience.

Content Planning & Strategy

Turning ideas into organized, engaging content that connects with audiences.

✅ Monthly Content Calendar

Developed and organized monthly content calendars to maintain a consistent brand voice, support marketing campaigns, and deliver engaging content across multiple social media platforms.

Planning & Scheduling Examples

Key Skills

🟦 Content Strategy

🟦 Editorial Planning

🟦 Campaign Coordination

🟦 Social Media Management

🟦 Brand Consistency

Content Creation & Video Production

Bringing ideas to life through engaging visual content that captures attention and strengthens brand identity.

🎥 Product Video

🎨 Social Media Graphics

Planned, filmed, and edited short-form videos and visual content designed to capture attention, communicate key messages, and strengthen brand identity across digital platforms.

Key Skills

🟦 Video Production

🟦 Photography

🟦 Graphic Design

🟦 Visual Storytelling

🟦 Content Creation

Paid Media & Campaign Strategy

Creating targeted paid media campaigns that connect brands with the right audiences and maximize campaign performance.

📱 Meta Ads Campaign

Created and managed Meta Ads campaigns by defining campaign objectives, selecting target audiences, managing budgets, and monitoring performance to support brand awareness, customer engagement, and lead generation.